In a normal year, Negroni toasts and tastings would be a common sight for Campari and Imbibe Magazine’s annual Negroni Week in the US. But like most festivals, this year’s eighth annual gathering will be a little different and entirely virtual, allowing those who would not normally participate a rare opportunity.
On Sept. 14 to 20, anyone of drinking age can jump on a star-studded Zoom masterclass to learn from award-winning mixologists, beverage directors, and sommeliers, who will reveal recipes and secrets about this distinct aperitivo with Florentine beginnings. The line-up includes the co-owner of the World’s Best Bar, Linden Pride of Dante in New York City.
The first session, “Liquid Lineage: The Negroni Family Tree” goes straight to the origins of the Negroni with experts tracing the roots of the Negroni family tree and exploring the rituals of aperitivo hour.
Donations and purchases of Negroni Week merchandise will go to a selection of charities benefitting the hospitality industry. Campari said it will match donations for a total of $200,000.
For aspiring aficionados of the beloved vermouth-gin-Campari cocktail, few occasions provide a deep-dive of this kind.