Share your love for Nutella and win a trip to Italy to visit the birthplace of the famous Italian spread.
The magic happens on February 5th, the official World Nutella Day, when one lucky Nutella fan and a guest will have the chance to win a five-day/four-night trip to visit the birthplace of Nutella in Alba, a little town in Piedmont, headquarter of Ferrero, the manufacturer that created and produces the hazelnut spread. The experience will include a guided Nutella factory tour as well as other local activities that celebrate Nutella’s culture and heritage.
In addition, Nutella is also encouraging fans across the United States to come together on social media through their shared love of the brand to unlock 20,000 free jars of Nutella. Participating is simple, post your Nutella pictures on Twitter, Instagram or Nutella’s Facebook page and tag it with #WNDGiveaway and your state, for instance #NY or #NewYork. Once a post from each of the 50 states go live, people will be able to visit NutellaDay.com to redeem a coupon for free Nutella on a first-come-first-serve basis.
To learn more about all the ways to celebrate World Nutella Day visit NutellaDay.com starting January 31st. To participate to the contest to win a trip to Italy or to unlock a free jar of Nutella entries begin on February 5 at 12 a.m. ET through February 6 at 6 a.m. ET.
Nutella was first introduced in 1964 and it was an instant success. To celebrate its 50th anniversary on 14 May 2014, Poste Italiane (the Italian equivalent of USPS) issued a Nutella commemorative stamp. It features the iconic jar of Nutella on a golden background.