The world is crazy about Nutella – and McDonald’s knows this very well, so they decided to pay homage to the beloved chocolate-hazelnut spread invented in Italy in 1964 with a new item on the menu: the McCrunchy Bread. While worldwide fans were celebrating World Nutella Day this year, McDonald's launched the new menu item with a delicious Nutella spread on toasted bread.
On February 5th, the McDonald's largest venues in Milan, Rome, Naples, and Bari offered the McCrunchy Bread for free to customers – with lines of people queuing since early that morning. More than 2,500 sandwiches were served in less than an hour!
Of course, we had to try it: it’s a delicious toasted bread, similar to crunchy focaccia and stuffed with 18 grams of pure Nutella. The classic flavors are exactly like the classic Nutella sandwich – a delightful snack!
"The McCrunchy Bread with Nutella® shows how close we are to our consumers – that’s why we propose a much-loved product with this project – but it also shows how innovative we are: on the one hand, it’s a product that is so simple, it is impossible not to know it – while on the other hand, we’re starting the revolution of finding it outside the home!" said Mario Federico, CEO of McDonald's Italia. "Working with a company like Ferrero has been exciting for us: it represents the opportunity to offer our consumers, who we have always listened to carefully, a new iconic product – perfect for breakfast and snacks in our 600 restaurants across Italy.”
Italy, a country that tourists call the Bel Paese for its art, climate, landscapes, and food, is the cradle of so many of the world’s best breads and the birthplace of Nutella®. That’s why our country is the first step of this delicious partnership where all Nutella® lovers can find their favorite breakfast or snack on every corner. Let’s hope the U.S. gets the McCrunchy Bread soon, too!